To ensure a strong organic footprint in the SEO world, you must hire a quality article writing service. Article submissions hold key positions in search engine optimization. Search engines conduct periodic deep crawling in the leading directories because the categorization of niches makes it highly convenient for the crawl robots to index the sites they represent. As each article would consist of a back-link to the actual site, there are good chances that your site would come to notice soon. However, you must note a very crucial aspect. Google has a quality scoring system that it uses in Adwords bidding.
Excelling in Originality
All good article writing services would provide you with original articles. This is a very crucial aspect. Google hates to display the same content, and so plagiarism always stays out of the door in the article writing industry. You must always verify that the service has plagiarism checking mechanisms at place.
Latest in SEO
You need to confirm that the writing agency stays up with the latest developments in SEO. Enquire to verify this. Google launched a very recent update called the hummingbird. Enquire whether the writing agency keeps up with these developments. This would prove that the service you prefer to hire has a strong outreach in the internet. Google is always very discreet with its updates. These are easy to miss if you are not searching well. Also, inquire about the proficiency of the agency in interpreting previous updates like the Penguin 2.0 and the Panda.
Focus on quality
Essentially, you need to find a quality writing service. Developing quality articles has certain golden guidelines. Primarily, you need to ensure that the articles have good structure and grammar. Ask for sample articles from a list of preferred services. Ask multiple samples and verify the consistency in quality across them. The articles must consist of the latest, verified info in the field. They should have an engaging flow capable of maintaining the attention span of the reader to the last word. The articles must have catchy titles and strong opening sentences. They should also have the proper format. Search engines prefer neat articles with subheadings. Give consistent quality to Google and reap the rewards of online promotion.
Confirm that the writing agency has an effective quality checking mechanism at place. There are efficient online programs for checking different qualitative aspects. These programs check the repeated use of phrases, sticky sentences (ones that take long to read) and other grammatical errors.